Architectural Details Direct - 903-356-2158

Meta Tags are not visible on the page but are used by Search Spiders.

Description
Property Type = text

(EF’s thoughts):
Google allows 160 characters, including spaces, and you want your main keyword to be at the beginning.

(from YS info):
Text in the Description field is used in the meta description tag of the page. The description you enter in the Add Product Wizard is added to the Description field by default. This tag has some implications for search engines and at times is used as the description for the page in search engine results. Enter 30 words or fewer with no more than 180 characters. Make it relevant to your page content. Use the same keywords from your product or category description. This may help boost the relevancy of your page with search engines. Web directories and search engines may use the description as the summary of your page. (Note: The description can appear differently in web directories, because editors of web directories can change them.)

Head-tags
This is a general head-tag area for all pages. Found at Variables > Page Properties > Head-tags

Keywords
Property Type = text

Mostly, do not use! Here's what Conductor Searchlight said about it: Great question – Google has publically stated that keyword meta tags do not factor into ranking: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

When used, they should be very short as we really only want to focus on the top priority of the page.

(from GT’s google search on topic):
General concensus seems to be 5-10 keywords, but Google ignores Meta Keywords, so most say don't bother with Meta Keywords. Suggested not to put KWs in Meta Tag that aren't visible on the page.

(from YS info):
Text in the Keywords field is used in the meta keywords tag of the page. This tag has limited importance in search engines today, because many sites have tried to improve their search engine ranking by intentionally overloading their meta tags with keywords. Enter keywords starting with the most important. Use only keywords found in the content of your page. Enter no more than 250 characters, including spaces. Since meta keywords are largely ignored by search engines, focus more on the words you use on your product pages. You can check daily estimated search traffic for your keywords using the Keyword Tool at SEO Book. (Note: You must register for a free account to use the Keyword Tool.)

Page-title
Property Type = text

Controls text at very top of the browser window.

1. Yahoo uses text in the "Name" field as the default page title, but we always want to use the Page-title Property to override this with a better Page Title.

2. http://moz.com/learn/seo/title-tag says, "Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations."

Others agree the first 55 should display, but as long as it's kept under 70 characters, Google probably won't use a different Page Title, but merely truncate. We will always limit to 60 characters (including spaces), as Google will otherwise often omit phases in the middle of our intended Page-title and end with the less important Vintage Woodworks.

3. Each page will be situational, but Buy Online, Free Samples (or Get Samples if they're not free), and Vintage Woodworks are standard possibilities. However, don't use Vintage Woodworks IF we have more we can say about product.

4. Avoid exactly duplicate page titles.

5. Use | rather than – to separate phrases.

6. Most important keywords should be first in the Page Title. Later, we will research the best KWs to use, such as Porch Flooring rather than Porch Boards.

Title tags
See Graphics, Alt & Title Attributes (Tags)

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Architectural Details Direct - 903-356-2158

Meta Tags (SEO)

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